Strategy

“Marie is one of the strongest product thinkers I've ever had the opportunity to work with. Marie's leadership is grounded in being human-centric and thoughtful.”

— Direct report, Design

Good strategy turns ambiguity into a clear path forward that teams can actually execute. I focus on strategies that hold up under scrutiny, connect to real customer problems, and create leverage for the business, not just process for its own sake.

CASE STUDY

From services to SaaS platform

I turned a fragmented, manual provider data process into a configurable SaaS platform that became the company's primary revenue driver.

Platform strategy · SaaS transformation

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CASE STUDY

Making AI insights drive action

I redesigned an AI insights product around prioritized action instead of raw data, cutting time in product by up to 20% and lifting NPS more than 15 points.

AI product strategy · Decision support

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ARTICLES

Making a molehill out of a mountain (of ideas)

Managing product ideas at scale isn't about capturing everything, it's about creating a system that turns noise into signal.

A user persona rollercoaster

User personas have been both incredibly useful and deeply frustrating in my product work, and I've changed my mind about them more than once.