Strategy
“Marie is one of the strongest product thinkers I've ever had the opportunity to work with. Marie's leadership is grounded in being human-centric and thoughtful.”
— Direct report, Design
Good strategy turns ambiguity into a clear path forward that teams can actually execute. I focus on strategies that hold up under scrutiny, connect to real customer problems, and create leverage for the business, not just process for its own sake.
ARTICLES
Sometimes the loudest ask isn't the right strategic call. Here's how I tell a real signal from noise, and how I make the case for choosing stability over speed.
Making a molehill out of a mountain (of ideas)
Managing product ideas at scale isn't about capturing everything, it's about creating a system that turns noise into signal.
User personas have been both incredibly useful and deeply frustrating in my product work, and I've changed my mind about them more than once.